Publish your organisation’s stories
20 things we ask about. Pick the one that happened and answer its questions — there is no blank page.
Our work
Work We Finished
A job, project, contract or build that is now done.
Something New We Offer
A new service, product, course, treatment or line of work.
We Invested or Expanded
New equipment, a bigger space, more capacity, a system put in.
People
Someone Joined Us
A senior hire, a new head of something, a notable appointment.
Someone Was Promoted or Recognised
A promotion, a long-service milestone, an internal award.
We Are Hiring
Recruitment, an apprenticeship intake, a training programme.
Our Team Learned Something
Training completed, a certification earned, a skills programme run.
Recognition
We Won an Award
An award, a ranking, a competition result, a listing.
We Were Certified or Accredited
ISO, a licence, an accreditation, an inspection passed, a registration.
We Were Covered Elsewhere
A mention in the press, on television, in a journal or a podcast.
Milestones
We Reached a Milestone
A number, a volume, a count of people served, a record.
An Anniversary
A founding anniversary, a decade in business, a jubilee.
We Opened Somewhere New
A new branch, office, showroom, clinic, outlet or plant.
Together
We Partnered With Someone
An agreement, an MoU, a tie-up, a supplier or institutional relationship.
We Held an Event
A function, workshop, camp, exhibition, open day or conference.
We Did Something for the Community
Volunteering, a donation, a camp, environmental or social work.
Someone We Served Did Well
A customer, client, patient, student or member who got a result.
Notices
An Announcement
Something your customers or community need to know.
Something About Us Changed
New hours, a new address, a name change, a service stopping.
Our Response to Something
An answer to criticism, a correction, or a statement on an incident.
Where we will push back
Worth knowing before you start rather than after. These are the notes attached to the questions themselves.
- Work We Finished. Describe what you did, not how good it was. A reader decides the second part.
- Something New We Offer. A claim about being first or only needs checking before it runs. "New for us" is safer and usually true.
- We Invested or Expanded. An investment figure will be read as fact. State it only if you can support it.
- Someone Joined Us. Ask the person before publishing. It is their name on it.
Start
- Register your organisation. Name, city, what you do. A minute.
- Verify it. With an email address on your own domain we send a code and you are done; otherwise tell us what you can show us.
- Answer what happened. You can start before verification finishes — it is only needed before a story goes live.